Cook Candle, 4 November creatives

5 November 2026 · Copy for the twelve new Cook Candle creatives from 4 November: five stills and seven videos. They all go into your main Cook Candles ad set, not a new test, and share one pool of five texts and five headlines, plus a description, the way your Cook ads run now; Meta mixes them. Three texts and four headlines are already approved and selling there. The two new texts, one new headline and the description need your OK; they are written in the same voice as your October gifting texts. At the top is a strip of every creative that will carry this copy (videos show their opening frame). Please approve or reject each text and headline. Nothing is live yet.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

Cook Candles · main ad set

Cook Candles · main ad set12 creatives · 5 texts · 5 headlines · 1 description

All twelve go into the Cook ad set that is running now, where Meta will move spend to whichever new creative earns it.

Why one shared set of texts: this ad set already runs one pool of five texts and Meta picks the best mix for each person. In the last fortnight the garlic and onion text sold the most (32 orders) and Ceire's review had the best return, while "buy the Pott once" and the two-sentence text sold nothing. So we keep the three that earn, drop the two that do not, and add two new ones written for these creatives: one about fish, because three of the new pieces are about fish, and one built on what you say in your videos. Headlines work the same way: "Neutralise Cooking Smells." and "Lit after most meals" earn best, and we have replaced "One Pott. Refill For Life.", which had the most spend but the lowest return, with a line from your own still.

Where each line comes from

NewWritten for this round and needs your OK.

Previously approvedAlready approved by you and running in the Cook ad set now.

A · Video · Ailis in the kitchen: a gift "for someone who loves cooking"

B · Video · Ailis: how Cook came about, peppermint, soups and roasts

C · Video · Ailis and a second presenter cooking: "So these candles are really..."

D · Video · Ailis in the dining room: "If you're hosting lots..."

E · Video · Fish in the pan: "I burn this candle anytime I am cooking fish"

F · Video · Fish from above: "can't smell it in my house the next morning"

G · Video · Prawns: "You need this candle"

H · Still · "PSA: Love this candle, great for dispersing cooking smells, will be reordering!"

I · Still · "This candle has been a gamechanger in my kitchen!"

J · Still · "This candle is the best at getting rid of any foody smells - including bacon!" · TYPO ON IMAGE: "inlcuding", please fix

K · Still · "Love cooking. Hate the lingering smells? Meet Cook."

L · Still · "This candle helps get rid of lingering cooking smells"

A. 17.9s, Ailis to camera with cooking cutaways (leeks, onions, pan). Voiceover (machine transcript, check against the audio): ""If you're looking for a gift for someone who loves cooking and you're not sure what to get them, then this is our cook candle, which I think they'll like. So, this is a cook candle which you light after you've been cooking, and it helps get rid of any lingering cooking smells. So, for any keen cooks or aspiring chefs in your world, then I think this is a really great product for them. your world, then I think this is a really great product for them." Subtle ambient background sounds continue." B. 72.1s, Ailis to camera in the kitchen, ends on a refill going in. Long cut: watch the first three seconds, that is all most people see. Voiceover (machine transcript, check against the audio): ""I'm going to show you a candle that I've been loving at the moment. So, this is our cook candle, and we originally released this in January just as a limited edition, to kind of refresh your homes after Christmas. to kind of refresh your homes after Christmas. And actually, And actually, you guys are loving it, and so we now are absolutely keeping it because it's it's not just a candle that smells nice, it's also a functional candle. smells nice, it's also a functional candle. So, it does a really, really, really good job of helping getting rid of lingering cooking smells. So, if you're indoors at the moment, cooking roast dinners, or you're making some soups, or you've been cooking a parti..." C. 75.4s, two kitchens, Ailis plus a presenter in a striped apron, bacon and onions. Long cut. Voiceover (machine transcript, check against the audio): "So these candles are really, really good if you're cooking onions and things like that, and your kitchen will be smelly either during it or afterwards. Obviously, there's some smells that we love in the kitchen like baking and things like that, but there are others that just linger a little bit too long, which I would definitely put onions and garlic in that category. Either light them whilst you're cooking, which is just nice anyway for the ambience, or you can wait till afterwards when you're doing your clear up and light it then. It doesn't really matter. I mean, I quite like doing it whilst I'm cooking because it I feel like it's working whilst it's whilst I'm cooking. Um, but it really ..." D. 35.2s, Ailis to camera by the wallpaper, roast vegetables cutaway. Voiceover (machine transcript, check against the audio): ""If you're hosting lots this Christmas, this is going to be quite an essential item for you to have. This is our cook candle, and the whole idea is that it helps get rid of any lingering cooking smells. So it's great for after you've been hosting lots of people or cooking a big meal, or if you're clearing away your dining room and you just want it to smell nice and fresh again, fresh again, all reset, then this is a really good um, product for that. So it helps get rid of lingering cooking smells using fresh peppermint and white tea. So it's not just functional, but it will also leave the whole space smelling really fresh and also really, really lovely, which has been a really important part..." E. 5.2s loop, no voice. On screen: "I burn this candle anytime I am cooking fish to neutralise any lingering smells. It is amazing!" F. 10.7s loop, no voice. On screen: "This candle is designed to get rid of lingering cooking smells - i always use it when cooking fish so i can't smell it in my house the next morning!" G. 4.9s loop, no voice. On screen: "You need this candle. It helps get rid of lingering cooking smells", arrow to the candle. H. Customer line in a text box, arrow to the candle next to prepped vegetables. I. Customer line over onion skins and leeks: "...gets rid of any lingering cooking smells leaving my home smelling completely fresh and clean". J. Bacon in the pan. Typo on the image: "inlcuding". Please fix before upload, the same way the round 2 typos were fixed. K. Bacon in the pan, "Meet Cook, our peppermint kitchen candle", Trustpilot Excellent badge "Based on 366 reviews". Please confirm the review count is current before it runs. L. Large serif headline over onions and leeks, lit Cook Candle close up. No review, no logo.

Primary Text

P1 · garlic and onion Source: Previously approved EditedRevised since your edit

Cook with garlic and onion and you can still smell it hours later? The Cook Candle leaves a fresh peppermint scent, designed to neutralise cooking odours instead of masking them. Light it as you start cooking. And when the wax runs out, you don't buy a new candle - you just buy a new refill.